How the Pipeline Works
- 1
Traffic Arrives
Organic search, paid campaigns, and referral traffic bring family caregivers, healthcare professionals, and providers to iCare.org.
- 2
Visitors Are Identified
DataMoon pixel identifies up to 70% of anonymous visitors in real time — name, email, phone, behavioral intent.
- 3
Leads Are Segmented
Visitors are categorized by the pages they visited, time spent, and apparent stage of decision. A visitor who read the hospice fraud protection page and the hospice navigation page is a different lead than one who browsed the caregiver guides.
- 4
Outreach Launches Within Hours
Segmented leads flow into Instantly campaigns tailored to each audience type. Tone, subject lines, and content match the emotional register of the audience — caregiver outreach sounds nothing like B2B provider outreach.
- 5
Qualified Referrals Delivered to Partners
Verified partner organizations receive qualified leads matched to their service area, audience type, and capacity.
Audience Segments Available
Family Caregivers
Families researching Alzheimer's care, senior wellness, hospice options, and end-of-life planning. High emotional urgency, typically researching on behalf of a parent or spouse.
Hospice & Home Health
Families who visited the hospice navigation and fraud protection pages. Active decision-making, typically within 30–90 days of a hospice election.
Healthcare Professionals
Nurses, social workers, and care managers browsing clinical protocols and patient education materials — potential referral partners and direct service buyers.
Trainers & Therapists
PTs, OTs, and personal trainers researching senior exercise protocols and professional development resources. Buyers for professional resources and training programs.