Why iCare.org Leads Are Different
Most hospice referral traffic comes from families who searched a generic term and landed on a directory. iCare.org visitors are different — they spent time reading about how to choose a hospice, what Medicare covers, and how to spot fraud. They are past the research phase and actively evaluating providers. These are the families most likely to call, most likely to enroll, and most likely to have had a physician conversation already.
Identified Visitors
DataMoon visitor intelligence identifies up to 70% of anonymous visitors with name, email, phone, and behavioral data — no form required.
Intent-Segmented
Leads are segmented by the pages they visited — hospice navigation, fraud protection, or direct consultation request — so you know where they are in the decision process.
72-Hour Window
Buyer intent drops 80% after 72 hours. Leads are delivered in real time via the Instantly infrastructure, enabling same-day follow-up.
Compliance Requirements
iCare.org only connects families with verified, compliant hospice providers. Before onboarding, every partner hospice must confirm active CMS certification with no active revocation proceedings, no current OIG exclusion, and quality reporting compliance. This vetting is what makes the referral meaningful — and it's what protects both you and the families you serve.
Ethics-first referral generation.
We do not sell leads to the highest bidder. Partner hospices are vetted, capped by geography, and held to quality standards. The referral means something.